ohannesburg, South Africa – As announced during one of her acceptance speech at the South African Music Awards this past weekend, yesterday saw the release of multiple award winning Tsonga rapper Sho Madjozi new music video ‘IDHOM’.
The track taken from her critically acclaimed debut album “Limpopo Champions League” is one long selfie video made with the kids from her hometown Shirley Village in Limpopo.
The video is raw and shot on a regular day in her village. The music video is edited from a few continuous frames of youngsters passing a mobile phone to each other while filming themselves and Sho Madjozi in and around the village.
The independent artist Sho Madjozi continues to stay relevant after her album debut in December 2018 with a Nigeria Sound City Award nomination for Best New Artist, she was Apple Music’s “Artist Of The Month” for the month of January, and had a praised performance at the CTM Festival in Berlin, Germany.
Best known for her Xitsonga lyrics and vibrant fashion, in December 2018 Sho Madjozi launched her debut album Limpopo Champions League and launched her debut clothing collection with Edcon Fashion in 22 Edgars Fashion stores in South Africa.
The debut album is aptly titled Limpopo Champions League, the 13-track album sounds like a celebration of being young and African. The song ‘KONA’ , in which Sho Madjozi sings that Tsonga people belong everywhere, is an exhilarating affirmation of her Tsonga culture, while the lively track ‘Don’t Tell Me What to Do,’ is fun and talks about being a carefree African girl. Acclaimed Nigerian artist YCee is featured on party track ‘Wakanda Forever’.
Last year she won the Most Innovative Style at the South African Style Awards followed by her cover on ELLE Magazine (SA) in November 2018. Sho Madjozi also launched her first clothing line with with Edcon.
The year has been off to a great start with a Bona Magazine cover. She also presents the online basketball feature NBA Africa Game Time.