Bobo Mhlanga, is popularly known for his work in the Digital Media industry and for his role as a pioneer at “Kas’lam”, a Digital magazine that broke boundaries in the South African Entertainment Industry.
He specializes in Digital campaign strategy, Gamification campaigns, Lead Generation, Search engine marketing, SEO, programmatic advertising, Digital design (UI & UX) and web management, online loyalty magazines, and email marketing.
Bobo Mhlanga is notable for having foretold the disruption of Print Media/Physical sales and predicted the future of online and digital media in 2015, which led to him and his team to shut down and discontinuing the Magazine print production in that same year.
A young dynamic, charismatic and creative intellectual whose passion is entertainment media and humanitarian work.
Bobo is one of South Africa’s emerging and most promising individuals who is fast becoming one of South Africa’s most influential and well-respected digital media and entertainment executives, as well as a sort after Digital Marketing Industry consultant.
Not only has he changed the lives of his teammates, but he has also helped establish many stars in the South African entertainment industry, particularly in music.
Bobo Mhlanga was one of the first people to ever give Nasty C an exclusive and dubbed him the next big thing in 2015. He and his team have played a pivotal role in promoting talent which includes the likes of Kwesta, Shimza, Sjava, Amanda Black, Emtee, Fifi Cooper, Lady Zamar, Kelly Khumalo, Boity, Zakes Bantwini, Mandla N and many others.
In 2017, Kas’lam Magazine reached over 100 Thousand mail subscribers and 1 Million websites visits from both local and international audiences.
Bobo M has also worked with and consulted on different projects with Multichoice, Idols SA, Air Mauritius, Bogart Man Universal Music Group, SABC, South African Music Awards, Ambitious Entertainment, KFC, Nova Pioneer, Black Brain Pictures, Sony Music, and as well as several other major role players.
In 2018, Bobo Mhlanga assumed the roles of e-Commerce Manager and Digital Marketing Specialist at Cameraland Sandton (Premium Provider of Quality Photographic Equipment) and ManMeister (Africa’s largest online gift shop for men) and was also the SEO Specialist.
He has since continued to change the way people view both the Digital Marketing and Digital Media Industry by joining Doctors Without Borders (MSF) Southern Africa in 2020.