Bobo Mhlanga – Digital Marketing Strategist & Media Director

Bobo Mhlnaga

Bonginkosi “Bobo. M” Mhlanga Profile

Company: Kas’lam Media Group

Occupation: Digital Marketing Strategist,  Editor, Producer, Executive Director.

Popularly known as Bobo Mhlanga the Digital Media Director and Editor of “Kas’lam”, a magazine and online TV channel that broke boundaries in the Entertainment Industry.  

Bobo M is notable for having foretold the downfall of Print Media/Physical sales and predicted the future of online and digital media in 2015, which led him and his team to shut down and discontinue Kas’lam Magazine print production on that same year. 

A young dynamic, charismatic and creative intellectual whose passion is entertainment media and youth empowerment. Bobo is one of South Africa’s emerging and most promising individuals. A true believer in dreams and success, and an avid advocate of persistence who is fast becoming one of South Africa’s most influential and well-respected digital media and entertainment Executives, as well as a sort after Industry consultant.

Not only has he changed the lives of his teammates, but he has also helped establish many stars in the South African entertainment industry, particularly in music. Bobo Mhlanga was one of the first people to ever give Nasty C an exclusive and dubbed him the next big thing in 2015. He and his team have played a pivotal role in promoting talent which includes the likes of Kwesta, Shimza, Sjava, Amanda Black, Emtee, Fifi Cooper, Lady Zamar, Kelly Khumalo, Boity, Zakes Bantwini, Mandla N and many others.

In 2017, Kas’lam Magazine reached over 100 Thousand mail subscribers and 1 Million websites visits from both local and international audience.

Bobo M has also worked with and consulted on different projects with Multichoice, Idols SA, Universal Music Group, SABC, South African Music Awards, Ambitious Entertainment, Media Maniax, Black Brain Pictures, as well as several other major role players.

In 2019, Bobo Mhlanga assumed the roles of e-Commerce Manager and Digital Marketing Director for Cameraland Sandton (Premium Provider of Quality Photographic Equipment) and ManMeister (Africa’s largest online gift shop for men) and was also the SEO Specialist.

He has since continued to change the way people view both the Digital Marketing and Digital Media Industry by joining Doctor’s Without Borders (MSF) Southern Africa in 2020.

Bobo Mhlanga at Sorisha Naidoo’s 40th birthday hosted by her Billionaire husband Vivian Reddy

The Full Story

Bobo was born in 1989 in Tsakane, East of Johannesburg and is the older brother of Tumelo “T-Rapz” Rapodile (Co-founder and Digital manager for Kas’lam Media Group) who is an IT graduate and fitness instructor.

Mr Mhlanga is a remarkable individual with an I.T Background, vast experience in Digital Marketing, business start-ups, and is a self-taught graphic designer. He has appeared on several radio stations, Newspapers, and TV programs including “Selimathunzi”, “Top Billing”, “African Reporter” “Yfm” and “SA fm” amongst others.  

Between 2007 and 2011, Bobo Mhlanga delved into several businesses which included a T-shirt design and Printing venture, I.T support, Graphic Design and Marketing respectively.

In 2009 He completed his I.T and Computer Science studies at Ekurhuleni East College, and in 2010 he completed his online Diploma in Multimedia Designs and Digital Marketing at Alison. During that period, he was General Manager for Soekie’s Pub and as well as Managing Director for Soekie’s Communications.

In 2017 he was Google Digital Skills Certified, and the following year he Completed his Facebook Blue Print Digital Marketing Certificate.

In the year 2011, Bobo was instrumental in the launch of what was deemed to be SA’s future leading Entertainment and lifestyle platform which has since proven to be ground-breaking and produced intriguing exclusive content. He has since assisted Kas’lam to become a highly successful and valuable brand that has secured deals with companies such as bricks manufacturing giant and JSE trading company “Brikor”, McDonald’s, Mazda SA, Bogart Man, and Air Mauritius amongst others.

Known to friends as “Bobo M the future”, he truly embodies what South Africa’s future holds. His ultimate goal is to see the African Entertainment industry on a level that will compete on the world scale with the Americans and the Europeans, be it music or film production. 

Bobo is also the presenter of a business empowerment show “Level Up” on Kas’lam Online TV which aims to inspire entrepreneurship in Africa.  His plans are to create a multi-service digital empire that will give birth to multiple publications and other digital business opportunities within the next 10 years.

Facebook: Bobo Mhlanga

Instagram: @bobomhlanga

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