Get ready to shine a light on the magic-makers who work tirelessly behind the scenes! The South African entertainment industry is about to witness a groundbreaking event: the 1st Annual Behind The Scenes Awards (BTSAs). This first-of-its-kind celebration is dedicated to honoring the extraordinary talent that drives South Africa’s vibrant entertainment scene—from the celebrity stylists who craft iconic looks to the content creators who captivate audiences online, and the drama production crews who bring stories to life.
Founded by seasoned PR specialists Ngcebo Mdima and Karabo Motlogelwa, who boast over a decade of experience in the industry, the BTSAs aim to redefine what it means to celebrate excellence in entertainment. “It’s time to spotlight those who make the stars shine,” says Mdima. “We’re challenging the status quo by celebrating the underdogs—the unsung heroes whose relentless dedication elevates the entire industry.”
The BTSAs are unique in their focus on collective excellence. Unlike other award ceremonies that often highlight individual achievements, the BTSAs will present awards to teams and brands, acknowledging the collaborative spirit that fuels exceptional entertainment. The only individual award will be in the Content Creator category, recognizing the distinct nature of their work across various platforms.
Set to take place on November 9th, 2024, at the prestigious Lyric Theatre in Gold Reef City, Johannesburg, the BTSAs promise to be a night of glitz, glamour, and groundbreaking recognition. With 20 award categories announced at the official media launch on August 15th, 2024, the event is poised to become a landmark occasion in South Africa’s entertainment calendar.
Mdima expressed confidence in the awards’ potential to make a lasting impact: “These awards will pave the way for many more years of celebrating local talent while also unearthing new stars. What sets the BTSAs apart is our commitment to making everyone feel included and valued—from the most notable names to those who often go unnoticed.”
As the countdown to the big night begins, the excitement is palpable. The BTSAs are not just another award show—they’re a movement, a celebration of the tireless efforts that go into creating the magic we see on screen, online, and on the airwaves.
Mark your calendars, and be sure to follow the hashtag #BTSAs on social media to join the conversation and celebrate the incredible powerhouses behind South Africa’s entertainment industry. This is one event you won’t want to miss!
