Already a household name as the most-streamed female artist in her home country, Elaine is ready to make her mark in the US. The South African R&B singer and songwriter Elaine is kicking off her next era of music with her moody new single “Right Now.” The beautifully shot music video, directed by Nape Phasha, shows Elaine living her best life and putting herself and her music first after being frustrated with her lover. The song was featured on Zane Lowe’s Apple Music radio show New Music Daily.
“This song is exactly what it means and feels like to welcome growth, celebrate being a confident woman, and find comfort in independence,” says Elaine. When making this song, I remember walking up to the mic with a lot of things I was carrying in my heart but had trouble communicating and relaying to others. After I recorded it, things changed for me. The concept of Love transformed from being a good lover to someone, to being a good lover to myself too.”
Says Elaine
The 22-year-old had an amazing start with her breakout single “You’re The One,” which has over 6 million video views to date and hit #1 on Apple Music South Africa charts upon release.
Elaine’s current single “right now” was launched in style and in exquisite taste at Sandton Sun hotel in Sandton city, which saw guests being treated to a special live performance. This was followed by a trending hashtag on Twitter the following day, and as usual, South Africans showed the talented musician love.
